According to Sebastien Borget, Hollywood is moving into UGC platforms including Roblox, Fortnite, Minecraft and The Sandbox to reach Gen Alpha and Gen Z, extend brand footprint, develop new IP authentically, tap the creator economy and digital identity, and experiment with new technologies. Source: Sebastien Borget on X referencing Variety. Variety reports that immersive platforms enable a very deep level of connection, cited via Ashray Urs, and brands consider these channels essential despite risks while predicting creator–brand convergence and revenue growth. Source: Variety as summarized by Sebastien Borget on X. Variety also notes that success is no longer measured only by clicks or traditional metrics, emphasizing deeper engagement as a performance signal for branded experiences and creator monetization. Source: Variety as referenced by Sebastien Borget on X. For traders, the cited platforms and assets include Roblox RBLX, Microsoft MSFT via Minecraft, and The Sandbox SAND, which are directly named in the sources discussing brand activity and monetization trends. Source: Variety; Sebastien Borget on X.

According to @rovercrc, GameFi activity stalled because building high-quality games is costly, and AKEDO is pitched as a solution to reduce creation time and expense for studio-quality titles created in minutes, which is directly relevant to monetizable on-chain user-generated content flows for traders to track, source: @rovercrc on X, Aug 9, 2025. According to @rovercrc, AKEDO is described as TikTok meets Roblox with on-chain ownership and real rewards, signaling a rewards-driven model tied to blockchain assets that could influence GameFi engagement metrics that traders monitor, source: @rovercrc on X, Aug 9, 2025. According to @rovercrc, the post emphasizes fast, fun, and monetizable game creation, highlighting a focus on creator incentives and on-chain rewards distribution that is critical to tokenized GameFi economies, source: @rovercrc on X, Aug 9, 2025.